join the challenge
In a world with more than 7.5 billion people — and growing — the toll on wildlife is impossible to ignore. Animals and plants are being driven to extinction at unprecedented rates by habitat loss, pollution and climate change. Most scientists believe we’re in the sixth mass planetary extinction crisis and the first one caused by homo sapiens through our species’ rampant population growth and voracious consumption habits. One of the biggest threats to other forms of life, and to the planet’s natural systems, comes from meat production. (Learn more about the impact of meat production on the environment.)
Take extinction off your plate today by signing our pledge to reduce your meat and dairy consumption by 50 percent and ask your friends to sign too.
